Training Topics: Web Analytics Principles & Overview Understanding & Configuration of Google Analytics Understanding of Key Metrics & Dimensions Learning of Event tracking Learning of Goals set up & funnel visualization Understanding & Configuration of Google Optimize Learning of Conversion Rate Optimization including AB / Split Testing (s) Learning of custom dashboard / segments/ reports… Read more »
Training Topics: Email Marketing Principles & Overview Understanding of Lead Email Generation Methods Understanding of Bulk Email Tools Understanding of Frequency & Measurement Outcome: You’ll be able to understand how to promote your products/services through email marketing & use one of the vital digital channels for traffic acquisition.
Training Topics: Social Media Marketing Principles & Overview Understanding of Core Optimization Understanding of Content Development & Marketing Understanding of Social Media Advertisement Facebook / Instagram Marketing Twitter Marketing Linkedin Marketing Youtube Marketing Outcome: You’ll be able to understand the basics of social media platforms, SEO benefits of the networks, how to develop better content with… Read more »
Training Topics: Search Engine Marketing Principles & Overview Understanding Google Ads (Previously Adwords) Tool Campaign Management Ad writing / Creation Techniques Understanding of Ad Targeting & Remarketing Understanding of Landing Pages Understanding of Conversion Tracking Outcome: You’ll be able to understand advertising techniques in search engines including search, display, video and app campaigns along with bidding… Read more »
SEO (Search Engine Optimization) training is a process of learning how to improve the visibility and ranking of a website or webpage on search engines like Google, Bing, and Yahoo. It involves learning about the algorithms and ranking factors used by search engines, as well as best practices for optimizing website content, structure, and design… Read more »