Saayami Technology provides project-based and career-oriented Digital Marketing Training in Lalitpur, Nepal. The course covers essential skills in SEO, SEM, influencer marketing, content automation, e-commerce marketing, data-driven marketing, social media marketing, and more. The training aims to produce highly skilled professionals capable of bridging the gap between traditional and digital marketing, fostering sustainable development, and creating global marketing competitors.

Duration: 1.5 months

Project-Based Learning Approach

Digital Marketing Training

SEO (Search Engine Optimization) training is a process of learning how to improve the visibility and ranking of a website or webpage on search engines like Google, Bing, and Yahoo. It involves learning about the algorithms and ranking factors used by search engines, as well as best practices for optimizing website content, structure, and design for search engines. SEO training can include topics such as keyword research, on-page optimization, link building, and analytics. It is an important skill for anyone involved in digital marketing, as it can help increase website traffic and drive more business to a website.

Training Topics:

  • Search Engine Marketing Principles & Overview­
  • Understanding Google Ads (Previously Adwords) Tool
  • Campaign Management
  • Ad writing / Creation Techniques
  • Understanding of Ad Targeting & Remarketing
  • Understanding of Landing Pages
  • Understanding of Conversion Tracking

Outcome: You’ll be able to understand advertising techniques in search engines including search, display, video and app campaigns along with bidding best practices. You’ll be able to identify the key metrics for high return on investment (ROI).

Training Topics:

  • Social Media Marketing Principles & Overview
  • Understanding of Core Optimization
  • Understanding of Content Development & Marketing
  • Understanding of Social Media Advertisement
  • Facebook / Instagram Marketing
  • Twitter Marketing
  • Linkedin Marketing
  • Youtube Marketing

Outcome: You’ll be able to understand the basics of social media platforms, SEO benefits of the networks, how to develop better content with proper tracking & targeting and advertising methods.

Training Topics:

  • Email Marketing Principles & Overview
  • Understanding of Lead Email Generation Methods
  • Understanding of Bulk Email Tools
  • Understanding of Frequency & Measurement

Outcome: You’ll be able to understand how to promote your products/services through email marketing & use one of the vital digital channels for traffic acquisition.

Training Topics:

  • Web Analytics Principles & Overview
  • Understanding & Configuration of Google Analytics
  • Understanding of Key Metrics & Dimensions
  • Learning of Event tracking
  • Learning of Goals set up & funnel visualization
  • Understanding & Configuration of Google Optimize
  • Learning of Conversion Rate Optimization including AB / Split Testing (s)
  • Learning of custom dashboard / segments/ reports generation

Outcome: You’ll be able to analyze data with observation to optimize website, apps to provide better user experience to users & implement key elements. Additionally, you’ll also be able to enhance conversion by understanding key insights into sales funnel.

    Get in Touch With Us

    Our course is meticulously designed to equip you with the latest tools and techniques Whether you are a curious novice or an aspiring expert, our team of industry-leading instructors is committed to guiding you every step of the way.

    Contact : 9818818335 | Email: info@saayami.com

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