Training Topics:

  • Search Engine Marketing Principles & Overview­
  • Understanding Google Ads (Previously Adwords) Tool
  • Campaign Management
  • Ad writing / Creation Techniques
  • Understanding of Ad Targeting & Remarketing
  • Understanding of Landing Pages
  • Understanding of Conversion Tracking

Outcome: You’ll be able to understand advertising techniques in search engines including search, display, video and app campaigns along with bidding best practices. You’ll be able to identify the key metrics for high return on investment (ROI).

« »