Training Topics:

  • Web Analytics Principles & Overview
  • Understanding & Configuration of Google Analytics
  • Understanding of Key Metrics & Dimensions
  • Learning of Event tracking
  • Learning of Goals set up & funnel visualization
  • Understanding & Configuration of Google Optimize
  • Learning of Conversion Rate Optimization including AB / Split Testing (s)
  • Learning of custom dashboard / segments/ reports generation

Outcome: You’ll be able to analyze data with observation to optimize website, apps to provide better user experience to users & implement key elements. Additionally, you’ll also be able to enhance conversion by understanding key insights into sales funnel.